Fukuoka Institute of Technology REPOSITORY SYSTEM

HOME    repository info    mypage        Japanese    library    university    Feedback

Fukuoka Institute of Technology Repository >
02.University Bulletins & Report >
01.RESEARCH BULLETIN OF FUKUOKA INSTITUTE OF TECHNOLOGY >
Vol.51.No.1(79) >

 
Title :企業ブランドを用いた人的資源管理に関する研究の動向 : 顧客接点で働く従業員の心理メカニズムに着目して
Authors :吉原 克枝
Issue Date :Sep-2018
Abstract :This paper explores ways to manage and develop customer contact employees in the service economy. A review of research on brand marketing as well as that on organizational psychology and the identity theory indicated that a corporate brand might be able to attract and orient customer contact employees to their organization. Further, certain processes at work enable individuals to incorporate elements of their organizational identity into their collective self. The mechanism of these processes can be explained by social identity, self-categorization, and self-regulation theories.Finally,the importance of human development programs for customer contact employees has been discussed.
Type Local :紀要論文
ISSN :02876620
Publisher :福岡工業大学
URI :http://hdl.handle.net/11478/1230
citation :福岡工業大学研究論集
AN10036974
51
1
71
79
Citation :福岡工業大学研究論集 Vol.51 no.1 p.71 -79
Appears in Collections:Vol.51.No.1(79)

Files in This Item:

File Description SizeFormat
11478-1230_p71.pdf1197KbAdobe PDFView/Open